How to use Personalization Token in your campaign

The system supports personalization in both the subject line, from name and the body of the message

The format of personalization is <#columnname#> where column name is the name of the column inside your list lowercase.

Example if you had a list that had columns firstname and lastname inside your message you could enter

Hello <#firstname#> <#lastname#>

Message here

That message will show the user's firstname and lastname from your list.

Default values in personalization

Plain text email vs HTML (graphically designed) email – What to use?

Choosing between Plain Text & HTML Email has been always the relatively old debate when talking about email deliverability. It’s been said that a smart email marketer should choose which format best suits the intended audience and purpose to obtain the best email deliverability results.

So, before we dig deeper into this, it is significant to learn the difference between a Plain Text & HTML Email.

Knowing the difference

What is a plain text email?

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