What is a good Open Rate?

The open rate depends on many factors such as your subject line, list quality and sending reputation.

Generally for purchased lists, an open rate of .5% to 5% is considered good.

For your own lists that are opt-in confirm the open rate of 15% to 20% is the average.

 

Keep in mind your open rate is actually higher than reported. This is due to the fact that we track opens using a tracking pixel and most email clients such as outlook disable the loading of images by default.

Why does my stats not match my google analytics or any other stat software?

Stats will never match what is found in google analytics or other stat software. The main reasons are listed below.

 

Factors that affect open/clicks totals in stats programs

Unique clicks/vs total clicks same with unique opens/total opens

People who click then cancel/close the browser

People who disable javascript

People who block google analytics

Google Analytics may not work in all browser setups

Antivirus and antispam clicks might checks links or they may not like Bitly links.

 

How to access and export Campaign’s View Log?

To access and export campaign's View log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Open Log)

It will load the Open Log > click Export Full Records Open Log button

How to access and export campaign’s Click Log?

To access and export campaign's Click Log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Click Log)

It will load the Click Log > click Export Full Records Click Log button