What is a good Open Rate?

The open rate depends on many factors such as your subject line, list quality and sending reputation.

Generally for purchased lists, an open rate of .5% to 5% is considered good.

For your own lists that are opt-in confirm the open rate of 15% to 20% is the average.

Keep in mind your open rate is actually higher than reported. This is due to the fact that we track opens using a tracking pixel and most email clients such as outlook disable the loading of images by default.

How to access and export Campaign’s View Log?

To access and export campaign's View log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Open Log)

It will load the Open Log > click Export Full Records Open Log button

How to access and export campaign’s Click Log?

To access and export campaign's Click Log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Click Log)

It will load the Click Log > click Export Full Records Click Log button