Have you ever opened your email to find that you received a message from a company or person you’ve never heard of before, offering you a product or service that does not interest you in any way? Of course, you have! We all have. That my dear readers is email marketing in motion, outbound email marketing to be exact and the fact that that random promotional email does not interest you in any way means that someone did not plan their email marketing strategy well. And to be honest, a lot of marketers struggle in this aspect.