Marketers often confuse cold email with email marketing. On the surface, both involve sending emails to prospects. But mix them up, and you’ll frustrate your audience, hurt your deliverability, and tank your results.

The truth is simple: cold email and marketing email serve different audiences, goals, and strategies. Let’s break down the difference.

 

What is Cold Email?

 

Dedicated SMTP vs Shared SMTP for Bulk Email: A Guide for Affiliate Marketers

 

Author: MailClickConvert

Last Updated: August 13, 2025

 

If you run affiliate campaigns or send cold outreach emails, the type of SMTP server you use can make or break your results. Choosing between a dedicated SMTP server and a shared SMTP server isn’t just a technical detail—it affects your deliverability, compliance risk, and revenue.