Author: MailClickConvert Team
Last Updated: November 6, 2025
Cold email is still one of the most effective ways to start B2B conversations, but it doesn’t just depend on good writing or automation tools. It begins long before you click “send.”
Author: MailClickConvert Team
Last Updated: October 29, 2025
An email with a dull subject line is like a book with a boring title. You know it is there, but you might not exert effort to read it because it does not connect with you. So, you just leave it where it is, unread and unopened.
The same goes with cold email marketing. When sending an email, you must ensure that aside from a killer message, your subject line must also be interesting enough to catch the attention of your prospect. Because in reality, people judge emails just by looking at the subject line.
Whether you are selling products or services, there are a lot of platforms that you can use for cold email marketing. With so many tools available, the challenge is choosing the best one for your business. To help you out, here are two great platforms that you can use for your cold email marketing campaigns.
Before we get into Cold Email Marketing, let’s define first email marketing.
Email marketing is the act of sending a commercial message typically to a group of people using email.
Cold email marketing is the process of sending emails to a list of contacts who haven’t opted-in to receive communications from you. A cold email intends to grab someone’s attention and get them to act (sign up for a webinar, agree to a meeting, buy a product, etc.)