Without a doubt, one of the BEST ways to generate sales leads for B2B companies is through cold email marketing.  And if you haven’t tried prospecting via email yet, you’re missing out! 

Cold emailing may be challenging, but if done right – it is also one of the most cost-effective techniques for prospecting and expanding your clientele.

Before we dive in, let’s lay in the groundwork first. To launch a successful cold email marketing campaign, you must first know the basics.