Marketers often confuse cold email with email marketing. On the surface, both involve sending emails to prospects. But mix them up, and you’ll frustrate your audience, hurt your deliverability, and tank your results.
The truth is simple: cold email and marketing email serve different audiences, goals, and strategies. Let’s break down the difference.
Author: MailClickConvert
Last Updated: August 13, 2025
If you run affiliate campaigns or send cold outreach emails, the type of SMTP server you use can make or break your results. Choosing between a dedicated SMTP server and a shared SMTP server isn’t just a technical detail—it affects your deliverability, compliance risk, and revenue.
It's no secret that words play a significant role in the success of your cold email marketing campaigns. The right email copy can make all the difference in whether your email gets opened, read, and acted upon - or ends up in the trash.
Without a doubt, one of the BEST ways to generate sales leads for B2B companies is through cold email marketing. And if you haven’t tried prospecting via email yet, you’re missing out!
Cold emailing may be challenging, but if done right – it is also one of the most cost-effective techniques for prospecting and expanding your clientele.
Before we dive in, let’s lay in the groundwork first. To launch a successful cold email marketing campaign, you must first know the basics.
Before we get into Cold Email Marketing, let’s define first email marketing.
Email marketing is the act of sending a commercial message typically to a group of people using email.