Without a doubt, one of the BEST ways to generate sales leads for B2B companies is through cold email marketing.  And if you haven’t tried prospecting via email yet, you’re missing out! 

Cold emailing may be challenging, but if done right – it is also one of the most cost-effective techniques for prospecting and expanding your clientele.

Before we dive in, let’s lay in the groundwork first. To launch a successful cold email marketing campaign, you must first know the basics.

An email with a dull subject line is like a book with a boring title. You know it is there, but you might not exert effort to read it because it does not connect with you. So, you just leave it where it is, unread and unopened.

The same goes with cold email marketing. When sending an email, you must ensure that aside from a killer message, your subject line must also be interesting enough to catch the attention of your prospect. Because in reality, people judge emails just by looking at the subject line.

When it comes to prospecting, it is important to choose the right strategy to pitch your business.  There’s  a never-ending debate on which method works best: cold email or cold call.  Should you go all-in  on cold email, prospecting, or explore cold calling? 

In this article, we’ll discuss in detail the key differences between these two strategies and learn about their performance based on real data. 


One of the most common obstacles we face when talking to an email marketer is “I am already using an automation software, and I don’t want to switch”  and we totally get where they are coming from BUT in all honesty, we don’t want you to switch!

In this article, we are going to be discussing what differentiates MailClickConvert from your Marketing Automation system and how we actually work extremely well together.

To start off, let's begin by defining what a  Marketing automation system is.

You don’t have to have the greatest product in the world, you don’t have to be the cheapest, and you don’t even have to have the best service. To succeed, all you have to be is the best seller. Being the best seller means you are always talking to prospects that actually need your service; people who are interested in what you are offering. In other words, you need to have high-quality leads.

Studies show that 85% of B2B marketers consider lead generation as their number one challenge, and let’s face it, getting high-quality leads for your product or service is indeed difficult.