Lead Generation, Email Marketing

Most salespeople would agree that sending cold emails is a daunting task. But it is also a very important starting point for many sales interactions. Initiating contact and trying to convert a prospect into a customer takes time, effort, and most importantly, a winning formula.

When sending a cold email, keep in mind that your goal is to make you stand out with compelling content. However, this is easier said than done. If you want to make things easier and to help speed up the process, you can make use of cold email templates that have been proven to work in different interactions.  

Read on to see 7 of the most effective B2B cold email templates that can help you generate real leads.


The 10-Minute Sales Call

Subject line: {prospect’s name}, 10-minute call this week? Hi {prospect’s name},

I  have an idea that can get your (company name) its next 100 best customers.

I recently used this idea to help our client {client’s company name} almost triple their monthly run rate. Let’s schedule a quick call so I can share the idea with you. Will (date) afternoon, say (time), work? 

As a business, your goal is to make any sales meeting quick, but worthwhile. Keep in mind that your prospects are busy people with hectic schedules, so specifying how long (or short) the meeting would take can make the invite more appealing to them. This also helps assure the prospect that it won’t be a long sales discussion that will just end with a blind proposal.  You have to remember that this isn’t the first time your prospects got invited to book a free consultation, and if you don’t do it right, it’s probably going to be the last time they’ll ever be interested in one.

Leverage Social Media 

Subject line: {prospect’s name}, I saw your posts on (social media platform)

Hey {prospect’s name}, I saw on (social media platform) that you've been sharing some awesome posts on conversion rate optimization.

Recently, I spotted  these two super helpful posts and just wanted to share them with you:

  • {Link1} 
  • {Link2}

Would you be happy to know a little about our conversion rates at (your company name)

This email template is convenient for businesses that have access to their prospect’s social media links. When your prospect is active on social media, you can gauge their interest in it. A well-crafted sales email that taps into a prospect’s interest, like social media, is a great trigger event. Understanding the psychology of sales and piquing the curiosity of your prospect can potentially lead to you booking a call.

The Referral Technique

Subject line: {prospect’s name}, I am sure we can help Hey {prospect’s name},

I hope this email finds you well! I'm reaching out because (explain how you got their contact information and how you relate to them: talked to a colleague, saw your company online, etc.).

(your company name) has a new platform that will help your team at [prospect’s company name]. (One sentence pitch of benefits). We do this by:

  • Benefit/feature 1
  • Benefit/feature 2
  • Benefit/feature 3 (optional)

Let's explore how (name of your product/service) can specifically help your business. Are you available for a quick call (time and date)?Copy

It is undeniable that integrating a “referral” idea is an interesting way of connecting with your prospects. Businesses often leverage this method when they have the capability of acquiring more information about a prospect’s network and background. Whenever you draft a personalized email message about your prospect, it initiates a more personalized engagement. This makes the sales process more engaging and increases the probability of conversion.

The Scarcity of Information

Subject line: {prospect’s name}, missed you by phone

Hi {prospect’s name},

I tried calling you earlier but was unable to reach you. Quick intro, (one-sentence pitch for your company or product). I reviewed {prospect’s company name}'s business and I believe there is a great opportunity to discuss further.

What time are you usually available during the week? 

When sending a cold sales email, you can either fill it with information or just barely provide some.  The latter tends to be effective in making a prospect want to know more about a particular business. All you need to do is think of a strong trigger event, create a straightforward pitch of your company, and then make the prospect become more curious about what value you can bring to the table.

Rhetorical Question Strategy

Hey (prospect’s name),

Have you started your (prospect’s campaign) already? (your company name) has helped hundreds of businesses (mention value proposition here).

We do everything from (mention your range of services and/or products).  We also do (mention here your unique service or product).

Are you available tomorrow for a quick call?

A rhetorical question is a yes or no inquiry in which the answer is so clear that no response is required. When you throw a rhetorical question, the typical approach of prospects is trying to answer the question inside their heads. Once you imprint a particular situation through your rhetorical question and follow it by telling the key benefits of buying your product/service, prospects will be more likely to make a purchase.

The Follow Up Technique

Subject line: Re: Follow up from call Hi {prospect’s name},

I missed you by phone today, so I thought of dropping a quick note. Anyway, I spoke with a lot of vendors and most of them wanted to (share here what the paint points of your target audience).

I'm with (your company name) and our services (mention your value proposition here). I can show you how the system works, are you available (date) afternoon?

Following up is a crucial step in the sales industry. Tons of businesses have been using the follow-up technique for two major reasons: increased open and conversion rates. Whether you had a prior engagement with a prospect or not, the email template below is a straightforward communication attempt to make the prospect curious about what  your email is all about

Proof of Concept Script

Subject line: (prospect’s name), (mention here a goal like “increase your sales by 100% this month”)

At (your company name), we (establish here your company’s reputation by providing success rate and unique selling point of your business). With our services, (briefly discuss here how you were able to achieve the results you mentioned in the previous sentence).

I can walk you through our (state a specific solution you offer) and discuss how (mention here your service or product that is most likely needed by your prospect) can impact your business positively.

Are you available on (date) at (time)?

Prospects are like prey and businesses are considered predators (in a good way, of course). You must realize that it is not only your business that is vying for your prospect’s attention. If you want to be on top, having the right strategy will make your cold email reach your prospect’s highly competitive inbox.

On average, 121 emails are received by a normal person daily. This is why highlighting “proof of concept” is a great tactic to demonstrate how your business can help fulfill your prospect’s requirements. 

Final Thoughts

Remember this though: while these templates can give you the boost that you need to start reaching out to your prospects, they should still be adapted to suit you. Even when using templates, do not lose the personal touch when engaging with your prospects. Use them as a creative inspiration while adding some personalized elements.

Ultimately, your goal is for your prospects to perceive value in your offering. With your winning formula of cold email templates and effective personalization, you will start generating valuable responses from your cold email outreach in no time.



Need help with your cold email campaigns? MailClickConvert is a powerful platform that allows businesses to send emails to a purchased cold contact list. MailClickConvert boasts its capability of converting cold contacts into real sales leads.