It's no secret that words play a significant role in the success of your cold email marketing campaigns. The right email copy can make all the difference in whether your email gets opened, read, and acted upon - or ends up in the trash.
Most salespeople would agree that sending cold emails is a daunting task. But it is also a very important starting point for many sales interactions. Initiating contact and trying to convert a prospect into a customer takes time, effort, and most importantly, a winning formula.
One of the most common obstacles we face when talking to an email marketer is “I am already using an automation software, and I don’t want to switch” and we totally get where they are coming from BUT in all honesty, we don’t want you to switch!
In this article, we are going to be discussing what differentiates MailClickConvert from your Marketing Automation system and how we actually work extremely well together.
To start off, let's begin by defining what a Marketing automation system is.
Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck?
Well, let’s step back a little. There are actually several factors at play here such as:
Maybe you are a start-up company and you have yet to hire a complete team of people to focus on different areas for your business. Maybe you and your business partner/s are still doing everything by yourselves. Don’t worry, we get you. We’ve been there and we know how hard it is to be juggling three or more responsibilities in order to grow your company.
Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck?
Well, let’s step back a little.
There are actually several factors at play here such as: