The system supports personalization in both the subject line, from name and the body of the message
The format of personalization is <#columnname#> where column name is the name of the column inside your list lowercase.
Example if you had a list that had columns firstname and lastname inside your message you could enter
Hello <#firstname#> <#lastname#>
That message will show the user's firstname and lastname from your list.
Default values in personalization
If your field is empty in your list you can use a prefilled value in that case.
For example, your list contains firstname and some of the entries in your list are empty you can use the default value the <#fieldname|yourvaluehere#> in field to display alternate text
Dear <#firstname|marketing manager#>
If the above example if firstname is empty in the list it would appear as "Dear marketing manager"
This feature works both in the subject line and body of the message.
We currently support link personalization after the "?" query sign-in URL using the following format [![fieldname]!]
fieldname is the header in your list under view lists when clicking on the list itself. The field is lowercase with no special characters only numbers/letters.
example link http://www.yoursite.com/index.php?firstname=[![firstname]!]&lastname=[![lastname]!]
Note: personalization only works when you are doing a campaign and not in preview mode/or send preview email.