What is A/B Campaign?
A/B Campaign is a method for testing which subject, email message or any other element of a marketing campaign performs better. For example, you might write three different Subjects on the subject line and different “from names” and “from addresses.” You would then run these versions at the same time and collect data about which led to more conversions.
To add a message, please follow the steps below:
MCC Account Dashboard > Email Marketing > Campaigns > click Create Campaign
It will load up the Create Campaign page > Fill out all the necessary information in the page > scroll down and click Show Advanced Settings button
We support third party servers and IP addresses. There is a setup fee of $100 per server that is setup.
The following are the requirements for a third party server.
The server must run either Windows 2016 64bit, Windows 2012 64bit, Windows 2008 64bit. 32bit is not supported.
Should have at least 2 gigs of ram. and We suggest an extra 1 gig of ram for every 10 campaigns at a time you wish to run.
Requires IPv4 IP addresses.
Must have full administrator access/Remote Desktop.
There are multiple ways to improve your delivery/open rates. There is not just one thing that you can do but there are a variety of factors that may help.
Messages/Campaigns
The first part of doing a suggest campaign is using an effective subject line. We suggest doing multiple tests in chunks to see which subject line is the most effective. For example, if you had a list of 100,000 you can send 50,000 to the first subject line and 50,000 to the next subject line and see which subject line is the most effective.
The open rate depends on many factors such as your subject line, list quality and sending reputation.
Generally for purchased lists, an open rate of .5% to 5% is considered good.
For your own lists that are opt-in confirm the open rate of 15% to 20% is the average.
Keep in mind your open rate is actually higher than reported. This is due to the fact that we track opens using a tracking pixel and most email clients such as outlook disable the loading of images by default.
Stats will never match what is found in google analytics or other stat software. The main reasons are listed below.
Factors that affect open/clicks totals in stats programs
Unique clicks/vs total clicks same with unique opens/total opens
People who click then cancel/close the browser
People who disable javascript
People who block google analytics
Google Analytics may not work in all browser setups
Antivirus and antispam clicks might checks links or they may not like Bitly links.
These columns are tracking columns that are used for email marketing campaigns.
clickts – is the date/time that someone clicked a link
clickip – is the IP address of the person that clicked the link
viewts – is the date/time that someone viewed the message
viewip – is the IP address of the person that viewed the message.
These columns are overwritten anytime a list is used in a campaign and stores the last time a user viewed a message or clicked a link.
The active number on the "view lists" page refers to the number of email addresses that are still valid to send to on your next campaign.
The active number is any email that is not part of the inactive or suppressed email groups.
This number changes when you send out emails or if an address no longer exists the active count will go down.
Our system currently accepts either .csv (comma seperated values) files,.txt, .xls, .xls and zip files containing (.txt, .csv, .xls, .xlsx) files up to 50mb.
The format the list needs to be in is one email per line. Or if you have multiple columns there has to be a column called "email in order" for our system to pick it up.