Campaign Warm-Up Strategies
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Successful email deliverability will appear like a difficult task–and with numerous factors affecting your sender reputation like content quality and email list health, getting your email to the inbox will feel tougher than ever.
If your domain hasn’t been properly warmed up, you’ll end up with poor deliverability rates, which means that your emails won’t reach your recipients’ inboxes.
The trick is being as natural as possible and acting as if you are reaching out to your friends – you probably don’t want to send them 10 emails a day.