How to Add Campaign Sequence?

NOTE: Make sure that you have already added your Message and Email List to be used for this Campaign Sequence.

To add a Campaign Sequence, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Sequences > click Add Sequence button

Fill out the Add Sequence page fields > click Add Sequence button

How to use Personalization Token in your campaign

The system supports personalization in both the subject line, from name and the body of the message

The format of personalization is <#columnname#> where column name is the name of the column inside your list lowercase.

Example if you had a list that had columns firstname and lastname inside your message you could enter

Hello <#firstname#> <#lastname#>

Message here

That message will show the user's firstname and lastname from your list.

Default values in personalization

Inbox Placement or Deliverability + Ways to Improve Deliverability

Inbox placement is not something we can guarantee or track because there are so many variables to consider and one being that the domains you’re using are fairly new with no send history – meaning your domain/IP reputation is neutral. To build up your reputation, you will need to start sending out.

ESP’s do not recognize or “trust” the sending profile (domain and IP) since it does not have any send data and building up reputation of a domain will take time.

What we suggest to my clients is to start sending out at a slow speed and have a really strict send schedule.