Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck?
Well, let’s step back a little. There are actually several factors at play here such as:
With over 3 billion daily users, email marketing is easily one of the most effective marketing strategies any business can use. But what about cold email marketing? Is it just as effective as regular email marketing? Let’s dive in and find out.
Cold email marketing is the process of sending emails to a list of contacts who haven’t opted-in to receive communications from you. A cold email intends to grab someone’s attention and get them to act (sign up for a webinar, agree to a meeting, buy a product, etc.)