When it comes to prospecting, it is important to choose the right strategy to pitch your business. There’s a never-ending debate on which method works best: cold email or cold call. Should you go all-in on cold email, prospecting, or explore cold calling?
In this article, we’ll discuss in detail the key differences between these two strategies and learn about their performance based on real data.
Have you ever opened your email to find that you received a message from a company or person you’ve never heard of before, offering you a product or service that does not interest you in any way? Of course, you have! We all have. That my dear readers is email marketing in motion, outbound email marketing to be exact and the fact that that random promotional email does not interest you in any way means that someone did not plan their email marketing strategy well. And to be honest, a lot of marketers struggle in this aspect.
Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck?
Well, let’s step back a little. There are actually several factors at play here such as:
With over 3 billion daily users, email marketing is easily one of the most effective marketing strategies any business can use. But what about cold email marketing? Is it just as effective as regular email marketing? Let’s dive in and find out.
Cold email marketing is the process of sending emails to a list of contacts who haven’t opted-in to receive communications from you. A cold email intends to grab someone’s attention and get them to act (sign up for a webinar, agree to a meeting, buy a product, etc.)