Author: MailClickConvert Team
Last Updated: December 2025
Email isn’t a single category. A password reset and a product newsletter may both arrive in the inbox, but they serve very different purposes and are treated differently by inbox providers.
Marketers often confuse cold email with email marketing. On the surface, both involve sending emails to prospects. But mix them up, and you’ll frustrate your audience, hurt your deliverability, and tank your results.
The truth is simple: cold email and marketing email serve different audiences, goals, and strategies. Let’s break down the difference.
What is Cold Email?