Email Marketing

Author: MailClickConvert Team
Last Updated: November 2025

Marketers often confuse cold email with email marketing. On the surface, both involve sending emails to prospects. But mix them up, and you’ll frustrate your audience, hurt your deliverability, and tank your results.

The truth is simple: cold email and marketing email serve different audiences, goals, and strategies. Let’s break down the difference.

What is Cold Email?

Dedicated SMTP vs Shared SMTP for Bulk Email: A Guide for Affiliate Marketers

Author: MailClickConvert

Last Updated: August 13, 2025

If you run affiliate campaigns or send cold outreach emails, the type of SMTP server you use can make or break your results. Choosing between a dedicated SMTP server and a shared SMTP server isn’t just a technical detail—it affects your deliverability, compliance risk, and revenue.

Whether you are selling products or services, there are a lot of platforms that you can use for cold email marketing. With so many tools available, the challenge is choosing the best one for your business. To help you out, here are two great platforms that you can use for your cold email marketing campaigns.

Most salespeople would agree that sending cold emails is a daunting task. But it is also a very important starting point for many sales interactions. Initiating contact and trying to convert a prospect into a customer takes time, effort, and most importantly, a winning formula.

When it comes to prospecting, it is important to choose the right strategy to pitch your business.  There’s  a never-ending debate on which method works best: cold email or cold call.  Should you go all-in  on cold email, prospecting, or explore cold calling? 

In this article, we’ll discuss in detail the key differences between these two strategies and learn about their performance based on real data. 

Have you ever opened your email to find that you received a message from a company or person you’ve never heard of before, offering you a product or service that does not interest you in any way? Of course, you have! We all have. That my dear readers is email marketing in motion, outbound email marketing to be exact and the fact that that random promotional email does not interest you in any way means that someone did not plan their email marketing strategy well. And to be honest, a lot of marketers struggle in this aspect.

Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck?

Well, let’s step back a little. There are actually several factors at play here such as:

With over 3 billion daily users, email marketing is easily one of the most effective marketing strategies any business can use. But what about cold email marketing? Is it just as effective as regular email marketing? Let’s dive in and find out.