The open rate depends on many factors such as your subject line, list quality and sending reputation.

Generally for purchased lists, an open rate of .5% to 5% is considered good.

For your own lists that are opt-in confirm the open rate of 15% to 20% is the average.

Keep in mind your open rate is actually higher than reported. This is due to the fact that we track opens using a tracking pixel and most email clients such as outlook disable the loading of images by default.

Stats will never match what is found in google analytics or other stat software. The main reasons are listed below.

The only way to address this concern is to try to resend the campaign just targeting the blocked emails with an alternative sending profile.


Strategies for Blocked and Timed out list Status: https://www.mailclickconvert.com/resources/knowledge-articles/strategies-for-blocked-and-timed-out-list-status/

ISP Postmaster Site FBL signup Whitelist Signup Sender Support Connection Limits Sending Limits Certification services Blocklists
AOL Postmaster Website

If you have an email forwarding set-up and you are not getting email replies. There are a couple of different options.

First, make sure you are not using any kind of filters at all on your email account and on the server level. You may have to contact your hosting company and ask if they have any kind of filtering system.

To access and export campaign's View log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Open Log)

It will load the Open Log > click Export Full Records Open Log button

To access and export campaign's Click Log, please follow the steps below:

MCC Account Dashboard > Email Marketing > Campaigns > Campaign Reports > Click on your desired campaign - this will load up a page containing your campaign details and report > scroll down to Views field > Click (Click Log)

It will load the Click Log > click Export Full Records Click Log button

About us

MailClickConvert is a bulk email marketing software that enables you to email purchased lists. Plus, our software is CAN-SPAM compliant.