How agencies use it
Six things agencies run on this.
Whether you resell the platform, run campaigns as a service, or hand us the difficult accounts, these are the jobs it actually does.
Delivery
Running client campaigns
The core of it. Build, send and report on outbound for clients who never see a platform, with isolated infrastructure per account.
What it needsSeparate domains and IPs per client, so one bad file cannot move placement on another.
Reselling
Selling accounts under your brand
Buy volume, sell seats, keep the spread. Clients log into something with your name on it.
What it needsWhitelabel login and signup domains, plus private reporting logins you can price.
New business
Prospecting for the agency itself
Agencies are usually the worst at marketing themselves. The same infrastructure runs your own pipeline.
What it needsB2B targeting by industry, size and title, on your own sending profile.
Overflow
Handing us the hard accounts
The client whose data or volume is beyond what you want to own. Managed outbound runs it white-labelled behind you.
What it needsReporting in your brand, and we never contact your clients directly.
Data
Sourcing lists clients cannot walk off with
Lease data to a client in a form they can use but not export, or split a list by record count across several.
What it needsLeased and locked lists, secure sharing with download limits.
Reporting
Numbers clients will accept
Live opens, clicks, replies and conversions per client, exportable, and sellable as its own product.
What it needsPer-client logins showing only their own data.
