Managed Outbound Email Campaigns

Scope

What the team actually does.

Everything between deciding who to contact and reading the replies. You keep the strategy and the sales conversations. We run the machine underneath them.

Targeting

Who to contact and why, agreed with you before anything is built or bought.

Data

Sourced or supplied, then verified, deduplicated and right-sized before a single send.

Sequences and copy

Written for the segment and for the filter, then tested and rewritten on what the replies show.

Infrastructure

Domains, dedicated IPs, authentication and warmup, built and aged properly before launch.

Ramp and throttling

Volume increased against measured placement rather than against your launch date.

Deliverability

Placement testing, reputation and blocklist monitoring, and repair when something moves.

Reply handling

Replies triaged and routed to your team, with unsubscribes and complaints suppressed automatically.

Reporting

Fortnightly review against the number you set, not a dashboard you have to interpret alone.

The method

Five things separate email that performs from email that doesn't.

None of them are secrets. All of them are inconvenient — which is why most senders skip at least one, and why most high-volume programs quietly underperform for years. We don't skip them, and we won't run a campaign that does.

1

Aged infrastructure

Domains and sending profiles age properly before a single live send. No shortcuts, no matter how urgent the launch date is.

2

Verified, targeted data

Every list verified and right-sized first. A clean 10,000 beats a dirty 500,000 — we've watched it happen for years.

3

Written for the filter

Images, tracking pixels and link-heavy templates are what filters flag first. We write for the filter, then for the reader.

4

Real personalization

Written to a segment, not blasted at a list. Engagement drives placement, and relevance is what drives engagement.

5

A slow, staged ramp

First sends go to a fraction of the list and build against measured inbox placement over weeks. We hold the throttle.

What the fifth one looks like in practice

Staged ramp Send it all at once

Send it all at onceBig first week, then placement collapses, the domain gets flagged, and volume you can never get back.

Staged rampSlower for a month. Still climbing in month six, on a domain that's still yours to use.

"

Their platform comes with a clear, proven playbook covering authentication, warm-up protocols, sending speeds, list hygiene and critical elements for long-term deliverability success. We started cautiously and followed their step-by-step guidelines exactly. The results spoke for themselves. Open and click rates quickly moved well above industry benchmarks and have remained consistently strong.

CM

Carlos M.CEO, Banking · 5 years with MailClickConvert

Capterra · 5.0

How a program runs

Four stages, and none of them are skipped.

The first send is usually four to six weeks after we start, set by the 30 days domains spend aging with nothing sent from them. Everything else happens alongside that clock rather than after it. Volume then ramps against measured placement. That is not slowness, it is the method, and it is the reason the programs hold up at month six.

STAGE 01

Program design

The number you need to hit, the audience that gets you there, and an honest view on whether the volume and timeline are realistic.

STAGE 02

Build and warm

Domains, dedicated IPs, authentication and warmup. Data sourced and verified. Sequences written while the infrastructure ages.

STAGE 03

Staged launch

First sends go to a fraction of the list. Volume increases only as measured inbox placement allows it.

STAGE 04

Run and report

Full volume, continuous monitoring, and a fortnightly review with the person who runs your account.

Two systems, on purpose

AutoMailer runs the cold layer: A managed program is not simply MailClickConvert with our staff logged in. AutoMailer, our sister platform, runs the cold, personalized, plain-text sending, and MailClickConvert provides the volume capacity, the dedicated infrastructure and the deliverability tooling underneath it.
Why it is split: The two jobs pull in opposite directions. A tool built for one-to-one personalization does not carry a million sends a month, and a platform built for a million sends does not write a first touch that reads like a person. Running both means neither has to pretend. Every program of ours that has worked was built this way.

Two lines on the invoice

Capacity, then service: Programs are quoted rather than listed, but the shape is always the same: capacity metered on what you actually send, plus a flat service fee for the work. They are separated because the work is largely fixed regardless of volume, and pricing all of it on sends would make a small, well-targeted list look expensive per email. Those are consistently our best-performing accounts.
Six-month minimum: Build and ramp together run two to three months, and a program needs three to four months at full volume before the results mean anything. The minimum exists because of that ramp, not to hold you past it. Any audit fee is credited in full against the program if you start within 60 days.

Our Standard

We turn down work we don't think will succeed.

Not to be difficult. Our clients share infrastructure and reputation with each other — and a campaign that fails costs you far more than the one we declined.

Every program runs to the same published conditions: sending domains aged 30 days with no sending, the whole list verified before the first send, plain-text creative, volume ramped over four to six weeks against measured inbox placement, and pause thresholds agreed in writing before launch. We keep the right to stop a campaign, and we use it.

We decline send-it-all-next-week timelines, data with no traceable source, single-blast campaigns, image-heavy creative at cold volume, and anyone who wants a guaranteed number of leads. If we can't take your project we'll tell you exactly what would need to change.

Read the Sending Standard

Other managed programs

Outbound is not always the first thing worth running.

Sometimes the fastest revenue is in a list you already own. We run these the same way, with the same infrastructure and the same standard.

Recovery

Web lead engagement

Every form fill you generate costs real money. Most get contacted once or twice and are then written off, while staying perfectly reachable by email.

Speed-to-lead sequences on new submissions
Staged recovery across your back file
Attempts three through fifteen, not one and two
These people asked you to contact them

Reactivation

Database reactivation

Revenue from a list you already own. Old customers and dormant records, re-engaged in stages by recency rather than blasted all at once.

Segmented by how cold the record actually is
Run on infrastructure kept separate from your main domain
Staged so early results inform the later sends
Suppression applied permanently as you go

Ongoing

Deliverability management

For teams running their own campaigns who want the infrastructure watched by someone who does this daily.

Continuous reputation and blocklist monitoring
Placement testing on a regular cadence
Repair and delisting when something moves
Works on our platform or on whatever you use

Questions

Common questions about managed programs.

Do we have to move onto your platform?

No. We run programs on our own infrastructure and on other people's. If you are already on Instantly, Klaviyo, Google Workspace or your own SMTP setup and it is working well enough to build on, we will use it. If it is the thing holding the program back, we will say so and explain what changing would involve, but that is a recommendation rather than a condition.

How long before the first send?

Usually four to six weeks. Sending domains age for 30 days with nothing sent from them, and the data sourcing, verification, IP warmup and sequence writing all happen alongside that rather than after it. Anyone promising a large cold program live next week is either using infrastructure that is already burned or is about to burn yours. If your timeline is genuinely fixed and short, tell us at the first call and we will be straight about what is achievable.

What do you need from us?

The number you are trying to hit, a clear picture of who your customer is, and someone who can answer questions about the offer. If you have data, we will use it. If you have a sales team taking the conversations, we will route replies to them. Beyond that, the running of the program is ours.

Do you guarantee a number of leads?

No, and we would be careful with anyone who does. Results depend on your offer, your market and your timing, none of which are ours to control. What we are accountable for is everything we do control: the infrastructure, the data quality, the ramp discipline, the placement, and telling you early when something is not working.

What does it cost?

Managed programs are quoted rather than listed, because the work varies enormously with volume, data condition and how much infrastructure has to be built from scratch. The structure is consistent even though the number is not: capacity metered on what you send, plus a flat service fee for the work, on a six-month minimum. The minimum is there because build and ramp together run two to three months, and a program needs three to four months at full volume before the results mean anything. The first call is free and useful on its own, and if a managed program is not the right answer for you we will say that too.

Who actually runs our account?

A named person who knows your program, not a rotating queue. They run the fortnightly review, they are who you contact when something looks wrong, and they are the one who tells you early and honestly when a part of the program is not performing.

Tell us the number you need to hit.

Thirty minutes, free, and useful whether or not you hand the program to us. We will tell you what it would take and whether the timeline is realistic.

Talk to a deliverability expert Or run it yourself on the platform

Outbound campaigns built and run by our team.