URGENT Emergency rescue

Suspended or throttled today. Sending again this week.

This is triage, not repair. Separate infrastructure gets you operating while the damaged setup is dealt with in parallel, because repair takes weeks and your pipeline does not have weeks. First, stop outbound on the affected domain. That advice is free and it is the most valuable sentence on this page.

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What it covers

Two parallel tracks
Suppression list moves first
Realistic ramp, stated up front
Cause identified, not just symptom

If it is today

Suspended or throttled right now.

The short answer

This is triage, not repair. The goal is to get you sending again this week on separate, properly built infrastructure while the damaged setup is dealt with in parallel. Repair takes weeks. Your pipeline does not have weeks. Splitting those two problems apart is the whole service.

Before you call

Stop outbound on the affected domain. That instruction is free, it is the same one we would give you on the call, and every hour it goes unfollowed makes the eventual recovery longer. If you do nothing else on this page, do that.

The two tracks

Keep operating on one. Repair on the other.

The mistake almost everyone makes under pressure is trying to do both on the same infrastructure, which guarantees neither works.

Track 1 · This week

Get sending again

Separate domains and IPs, built properly rather than borrowed from the damaged pool.

New sending domains stood up and authenticated
Fresh IPs, isolated from anything currently listed
Your suppression list moves across first, not last
A realistic starting volume, which will be lower than you want

Track 2 · In parallel

Repair the damage

Slower, and running quietly underneath while the business keeps moving.

Placement and blocklist testing to establish where you stand
Warmup rebuilds the engagement signal on the old domain
Delisting applied for once behavior has actually changed
The cause identified, so track 1 does not become track 2

What happened

Four ways this usually arrives.

Different causes, same afternoon. What they have in common is that repairing the old setup and getting you operating again are two separate jobs.

Your ESP shut down the account

A provider terminated you over list source, complaint rate or volume, usually with little notice and no route back. The account is gone, and the sending domain's standing goes with it.

You are on a blocklist

A Spamhaus SBL or CSS listing, a UCEProtect entry, a Barracuda or SORBS hit. Delisting is a process with its own timetable, and it will not succeed while the behavior that caused it continues.

Google or Microsoft is throttling you

Mail is not bouncing, it is being deferred, rate-limited or quietly foldered. This is the version that goes unnoticed longest, because the delivery report still looks fine.

You are being forced to move

Renewal refused, an account under review, or a provider that will no longer accept your list. Nothing has broken yet, which makes this the one case where you can do it properly.

Honest limits

Three things we cannot do.

Worth reading before you call, because under pressure people buy promises rather than plans.

Cannot

Get you to full volume next week

New infrastructure ramps over four to six weeks regardless of how urgent the situation is. The constraint belongs to Google and Microsoft, not to us, and it is not negotiable at any price.

Cannot

Delist you on demand

Delisting follows changed behavior. Applying earlier, or repeatedly, counts against you. Anyone selling same-day delisting on a live sending domain is selling you a further problem.

Cannot

Fix an offer that does not work

If placement is fine and replies are not, this is not a deliverability problem and we will tell you so on the first call rather than sell you a rescue.

Questions

Emergency rescue, answered.

Our account was just suspended. What do I do first?

Stop outbound on the affected domain, before anything else and before you call anyone. That advice is free and it is the same thing we would tell you on the call. Every hour of continued sending while suspended or listed lengthens the eventual recovery, and it is the single most common reason a recoverable situation becomes permanent.

How fast can you get us sending again?

New infrastructure can be stood up and authenticated quickly, but it starts at low volume and ramps over four to six weeks. So: sending again within days, at full volume in roughly a month and a half. Anyone offering full volume next week is describing something that will damage the new infrastructure the same way the old one went.

Is this different from reputation repair?

Yes, and they run in parallel. Emergency rescue is track one, getting you operating again on separate infrastructure. Reputation repair is track two, fixing the damaged domain over weeks. Trying to do both on the same infrastructure is what guarantees neither works.

Can we just move to your platform and keep going?

Not at your previous volume, no. Moving platform does not reset what the receiving domains think of your sending domain, and starting fresh IPs at the volume that caused the problem reproduces the problem. The move helps; the ramp is still required.

What does it cost?

It starts with the free 30-minute call, because the first thing to establish is whether this is genuinely an emergency or a problem with a slower fix. Rescue work is quoted once we know what broke and how much of it there is. Any fee is credited against a build or managed program started within 60 days.

What if the cause was our data?

Then the rescue includes verification, otherwise the new infrastructure follows the old. A file producing hard bounces at scale will burn fresh IPs as reliably as it burned the last ones, usually faster because there is no accumulated goodwill to spend.

Get started

Tell us what happened and when.

Mark it urgent and we will treat it that way. If it turns out not to be an emergency, we will say so and save you the spend.

The first instruction costs nothing and usually helps immediately
A route to sending again this week, at an honest volume
The cause found, so the replacement does not go the same way

Prefer to talk? 1-800-604-5058

Stop sending. Then call.

In that order, and the first part matters more than the second. 1-800-604-5058 gets a person, and the 30-minute call is free whether or not this turns into work.

Talk to a deliverability expert Blacklist repair