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INDUSTRY Personal injury and mass tort

You pay a fortune per lead. Intake calls it twice.

Signed cases come from persistence, and intake capacity is finite. Email covers attempts three through fifteen on sending domains kept well away from the one carrying your court correspondence. Purchased claimant data and aged lead files accepted.

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What it covers
  • Intake follow-up
  • Aged lead reactivation
  • Off your firm domain
  • Purchased data accepted
Three law-firm emails landing in the inbox: an intake follow-up showing attempt six of fifteen, a mass-tort claimant filing-deadline notice, and a note that outreach runs off the firm's court domain, each stamped delivered
20B+Emails delivered
250k+Campaigns completed
4,000+Customers
1B+Contacts validated
The problem

You pay a fortune per lead, then call it twice.

The short answer

Intake is a capacity problem, not a willingness one. Signed cases come from persistence, but an intake team can only dial so much, so leads get two attempts and then quietly die. Email covers attempts three through fifteen on infrastructure that will not put your firm's domain at risk.

Why it breaks here

Why firm email fails before anyone reads it.

Legal outreach fails for reasons that have little to do with the writing. These are the five we see most.

✕
Outbound runs on the firm domain

The same domain carries court filings, client correspondence and opposing counsel. One complaint spike and the mail your practice depends on is collateral.

✕
Purchased claimant data gets the account closed

Aged lead files and claimant lists breach the terms of nearly every mainstream platform, usually discovered mid-campaign rather than at signup.

✕
Volume arrives in a spike

A new tort does not ramp politely. Infrastructure stood up the week of the campaign looks exactly like a compromised account to an abuse system.

✕
Intake capacity caps the follow-up

Most conversions need five or more touches. The average lead gets fewer than two, not from unwillingness but because dialling does not scale.

✕
The list was never verified

Claimant and aged lead data decays faster than most. Hard bounces at scale tell every receiving domain you do not know who you are emailing.

Campaign types

Six things a firm runs on email.

Intake capacity is finite and dialling is expensive. These are the motions email covers without adding headcount.

Intake

Speed-to-lead on new enquiries

A form fill answered in minutes converts differently from one answered tomorrow. Sequences fire on submission and run alongside intake rather than instead of it.

What it needsTrigger-based sending and replies landing in a shared inbox intake actually works.
Recovery

Attempts three through fifteen

The average lead is contacted fewer than twice before being written off, while most conversions need five or more touches. This is the gap.

What it needsStaged volume on aged records, and infrastructure separate from the firm domain.
Aged leads

Reactivating enquiries nobody worked

Six-month-old enquiries sitting in a CRM. Cheap to reach, expensive to replace, and usually still reachable by email.

What it needsVerification first, because an aged lead file bounces hard enough to burn a new IP.
Mass tort

Claimant outreach at volume

A new tort does not ramp politely. Campaigns need reach that mailbox tools cannot produce and that mainstream platforms will not permit.

What it needsDedicated IPs built for purchased claimant data, warmed before the filing deadline.
Referrals

Co-counsel and referral networks

B2B outreach to other firms for case sharing and referral relationships. Ordinary prospecting, and it behaves like it.

What it needsFirmographic targeting by practice area, firm size and geography.
Retention

Prior clients and status updates

Past clients for new matters, and signed clients kept informed so they do not go quiet. The warmest list a firm owns.

What it needsA separate sending profile, so warm traffic is not averaged in with cold.
Data

Bring your file, or we can help you source one.

Most firms arrive with data already: intake exports, purchased claimant files, an aged lead list from a vendor. Whatever the source, it runs verification before a first send. Where you need more, data can be sourced through the platform.

Whatever the origin, it gets cleaned first. Claimant and aged lead data decays faster than most, and sending it unverified is the quickest way to lose a domain three weeks before a filing deadline. Every list runs the 18-point verification, including the ones you brought.

Why the usual tools fail here

Three specific reasons firms end up calling us.

1

The firm domain is too valuable to risk

Court communications, clients and opposing counsel all run through it. Outbound belongs on separate sending domains, and that separation is the first thing we build.

2

The lists get accounts closed

Purchased claimant data and aged lead files breach the terms of most mainstream platforms. Here they are accepted on every plan, provided they are verified and ramped properly.

3

Volume arrives in spikes

A new tort does not ramp politely. Infrastructure has to be built and warmed before the campaign, not during it, which is why the lead time matters more in this sector than most.

On compliance. We handle the sending-side mechanics: CAN-SPAM defaults with a physical address and unsubscribe link on every message, list-unsubscribe headers, suppression and complaint processing, and regional filtering. State bar advertising rules, and any court-imposed restrictions on claimant contact, are yours to meet, and we are not your lawyers. What we will do is tell you plainly when a plan looks likely to cause a problem.

Who we work with

Four kinds of practice, four different problems.

Single-office plaintiff firms

One intake team, finite hours, and more leads than anyone can dial. Email covers the attempts nobody gets to.

Mass tort and class action

Volume in bursts against filing deadlines, on purchased claimant data mainstream platforms will not accept.

Multi-office and regional

Several venues, several intake teams, and a need to keep campaigns and reporting separate by office.

Lead generators and marketers

Selling to firms rather than signing cases. Isolated infrastructure per buyer, the same as any agency arrangement.

Plans start at $249 a month.

Firms usually start at 100,000 emails a month and move up once intake follow-up is running. Every plan carries dedicated IPs, verification credits worth 25% of your send volume, and no annual contract. Setup is a one-off $99.

See pricing
Other industries

We do this for other sectors too.

Political and advocacyVoter contact, GOTV and fundraising Insurance and MedicareAged leads and agent recruitment Commercial debt collectionCompliance-sensitive B2B outreach Print, signage and local B2BRegional prospecting at volume Agencies and partnersWhitelabel and isolated per client
Questions

Personal injury and mass tort, answered.

Why not just have intake call more?
Because intake capacity is finite and dialling is expensive. The average lead is contacted fewer than twice before being written off, while most conversions need five or more touches. Email covers attempts three through fifteen without adding headcount, and it runs alongside your intake team rather than replacing them.
Can we send from the firm's domain?
We would strongly advise against it, and we will push back if you ask. Your firm domain carries court communications, client correspondence and opposing counsel. A complaint spike on outbound should not be able to touch it. Separate sending domains are standard practice and are part of the build.
Will you accept purchased claimant data?
Yes, on every plan, with no approval queue waiting to close the account after the file is uploaded. The conditions are that it is verified first and the send is ramped properly, which protects the IP reputation for you and everyone else on the infrastructure.
How long before we can launch a tort campaign?
Four to six weeks from a standing start, because domains have to age and volume has to ramp against measured placement. This is the single most important thing to plan around in this sector, since campaign timing is often driven by filing deadlines rather than by marketing calendars.
Do you handle bar advertising compliance?
No. We handle the sending-side mechanics: CAN-SPAM defaults, unsubscribe and list-unsubscribe headers, suppression and complaint processing. State bar advertising rules and any restrictions on claimant contact are yours to meet, and we are not your lawyers. We will say plainly when a plan looks likely to cause a problem.
Can you run it for us rather than us running it?
Yes. Managed outbound covers the whole program, and for firms without a marketing team that is usually the right answer. Replies land in a shared inbox your intake team works, because a reply is the entire point.
Get started

Tell us about the leads nobody is working.

How many, how old, and what intake currently does with them. We will tell you what is realistically recoverable and how long the infrastructure takes.

  • Sending kept off the domain your firm depends on
  • An honest read on which parts of the file are worth working
  • A build timeline you can plan a filing deadline around

Prefer to talk? 1-800-604-5058

We reply within one business day. No sequence, no drip.

The signed cases are in attempts three through fifteen.

They always were. Tell us how many leads are sitting unworked and we will tell you what is still reachable.

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