Frequently asked questions

Either buy a plan and start building, or book the free 30-minute call first. If your data is unusual, your volume is large, or something has already gone wrong, take the call: it is free, platform-agnostic, and the fastest way to find out whether the platform alone gets you there. If you know your volume and your data is straightforward, the plans are self-serve.

Roughly four to six weeks of build, then a ramp to full volume. The build length is set by the 30 days sending domains spend aging with nothing sent from them; setup, verification and copy all happen alongside that clock. Sending starts at low volume once the aging period is done, so it is not weeks of silence, but it is a couple of months before you reach the number you actually want. Anyone promising full volume next week is describing something that will damage the infrastructure the same way it damaged the last lot.

Platform plans run from $249 a month for 100,000 emails to $999 for a million, with a one-off setup fee of $99 or $199. Verification credits worth 25% of your send volume come with the plan. Services are separate and quoted on scope: the diagnostic call is free, everything past it is priced on what the work actually involves, and any audit fee is credited against a build or managed program started within 60 days. Full detail on pricing.

No. Self-serve plans are month to month and cancel any time. The only up-front cost is the setup fee. Managed programs and large dedicated IP pools get a term scoped with you rather than a default twelve months.

The free 30-minute diagnosis is the try-before-you-buy, and it works on whatever platform you are on now. There is no self-serve free tier, because a trial account with a cold list on shared infrastructure would produce a bad result for you and a reputation problem for everyone else.

Yes, on every plan, with no approval queue waiting to close the account after you upload the file. That is the thing this platform exists for. The conditions are that the data is verified first and the send is ramped properly, because those are what protect the IP reputation for you and for everyone else on the infrastructure.

Either. B2B data can be sourced inside the platform by industry, SIC, revenue, employee count, job title and geography, and consumer data through vetted vendors. Most customers arrive with a file already. Whichever it is, it runs verification before a first send.

You do. Contacts, replies, engagement data and reporting are yours, and sending domains built for you are registered to you. Nothing we build stops working because you stopped being a customer, which is deliberate.

They are suppressed automatically as they arrive, not at the next manual clean. Unsubscribes, feedback-loop complaints and hard bounces all feed suppression, and you can push them into your own systems over webhooks so your database stays in step.

Nobody honest gives you a number before looking at your data, your offer and your infrastructure. What we will commit to is that placement is measured against seed accounts before your first live send and monitored through the ramp, so you are working from a real number rather than a delivery rate that counts spam-foldered mail as delivered.

Then it probably is not a deliverability problem, and finding that out quickly is worth a lot. Good placement with no replies points at the offer, the call to action, the sequence or the targeting. Our consultation covers campaign performance as well as deliverability precisely because the symptoms look identical from outside.

No, and be careful with anyone who does. Your results depend on your offer, your market and your timing, none of which are ours to control. We are accountable for placement verified before the first send, infrastructure built and warmed properly, reputation and blocklist handling, disciplined ramp management, and telling you early when something is not working.

In the United States, CAN-SPAM does not require prior consent for commercial email. It requires accurate headers, a non-deceptive subject line, a physical postal address, a clear opt-out and honouring that opt-out promptly. The platform handles those mechanics by default. Other jurisdictions differ sharply: Canada's CASL and the EU's GDPR are consent-based regimes, which is why regional filtering exists. We are not your lawyers, and your own counsel should sign off on your program.

A physical mailing address and unsubscribe link on every message, list-unsubscribe headers for one-click opt-out, suppression and complaint processing, role-address suppression, and filtering of detected Canadian and European addresses. SPF, DKIM, DMARC and TLS are configured as part of setup.

Yes, and it is worth knowing where the line is before you spend anything. The one thing we will not take is data whose source you cannot tell us, because unknown provenance means unpredictable content and that risks every other sender on the infrastructure. We also decline timelines that are not achievable rather than take the money and miss them.

Yes. Managed outbound is our team operating the whole program including the messaging. Ongoing management is the lighter version where you write and send and we own the deliverability underneath. Plenty of customers run everything themselves on the platform, which is also a perfectly good outcome.

Yes, and it is some of our best work. Whitelabel login domains, isolated infrastructure per end client so one bad file cannot touch another, and lists clients can send to but not export. We do not contact your clients. See agencies and partners.

Most of the setups we look at are running somewhere else. The free diagnosis is platform-agnostic and plenty of them end with a client fixing something on their existing stack. If moving is genuinely the answer we will say so, and if it is not we will say that too.

Stop outbound on the affected domain, before you call anyone. That instruction is free and it is the same one we would give you on the call. Continuing to send while listed or suspended is the single most common reason a recoverable situation becomes permanent. Then see emergency rescue.