MANAGED Web lead recovery

You paid for those leads. Your team stopped at attempt two.

Most inbound leads are contacted once or twice, go quiet, and get quietly written off while remaining perfectly reachable by email. We run attempts three through fifteen. This is not cold email: these people asked you to contact them.

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What it covers

Not cold email
Speed-to-lead on new fills
Staged recovery on the back file
Separate infrastructure

The opportunity

You paid for those leads. Your team stopped at attempt two.

Every form fill you buy or generate costs real money. Most get contacted once or twice, go quiet, and are quietly written off — while remaining perfectly reachable by email.

We run attempts three through fifteen. Speed-to-lead sequences on new submissions, staged recovery on your back file, on infrastructure that actually reaches the inbox.

This isn't cold email. These people asked you to contact them, which makes it the easiest and highest-performing thing you can do with us.

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Where the money is left

Contact attempts per lead — who makes them, and where the sales actually happen.

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Attempts 1–2 · where most teams stop. The average lead is contacted 1.8 times before it's written off. Half are never called more than once.

Attempts 3–15 · where we pick it up. Eighty percent of sales need five or more touches — so almost everything that closes, closes after the point most teams have quit.

A fresh lead costs $15–$80. Once it's “aged” it resells for $0.50–$5. That gap is the opportunity.

How it runs

Two motions, on the same infrastructure.

New submissions and your back file need different timing, and running both from one setup is what makes the economics work.

Speed-to-lead on new submissions

A form fill answered in minutes converts at a different rate from one answered tomorrow. Sequences trigger on submission and run alongside whatever your sales team is doing rather than instead of it.

Staged recovery on the back file

Leads you already paid for, contacted once or twice and wrote off. They are worked in staged batches so volume stays inside a safe ramp instead of being blasted at a list that has gone quiet.

On infrastructure that reaches the inbox

This is the part most in-house attempts miss. Re-engaging an aged file from your main corporate domain is how that domain gets damaged, so it runs on separate, warmed infrastructure.

Why it works

These people asked you to contact them.

The distinction that matters

This is not cold email. Every record is someone who filled in a form on your site or on a partner's. That makes it the easiest and highest-performing thing we can run for you, and it also makes the compliance position straightforward in a way cold prospecting never is.

And the data is already yours

You are not buying a list. You already paid for these leads once, at somewhere between $15 and $80 each, and the alternative to working them is writing them off. Everything recovered from attempt three onwards is margin on money already spent.

Questions

Web lead recovery, answered.

What is web lead recovery?

Working the leads you already paid for beyond the point your sales team stopped. Most inbound leads are contacted once or twice, go quiet and get written off while remaining perfectly reachable by email. Web lead recovery runs attempts three through fifteen: speed-to-lead sequences on new submissions and staged recovery on your existing back file.

Is this cold email?

No, and that distinction matters both commercially and legally. Every record is someone who filled in a form on your site or a partner's and asked to be contacted. That makes it the highest-performing thing we run, and it makes the compliance position much simpler than cold prospecting.

Why can't our sales team just call more?

They can, and mostly they do not, which is a capacity problem rather than a willingness one. The average lead is contacted fewer than twice before being written off, while most sales need five or more touches. Email covers attempts three through fifteen without adding headcount.

Can we run this from our own domain?

We would advise against it. Re-engaging an aged file produces higher complaint and bounce rates than normal mail, and doing that from your corporate domain risks the mail your business actually depends on. It runs on separate, warmed sending infrastructure instead.

How old can the leads be?

Older than you would think, though the economics change with age. A fresh lead costs $15 to $80; once aged it resells for a fraction of that, which is the gap this works in. Very old files need verification first and a slower ramp, because a stale list bounces harder.

What do we need to provide?

The leads, in whatever form you hold them, and a sense of what a good outcome looks like. We handle verification, infrastructure, sequencing and sending. Replies come back to a shared inbox your team can work, because replies are the point.

Get started

Tell us about the leads you stopped calling.

How many, how old, and where they came from. We will tell you what is realistically recoverable and what is worth leaving alone.

An honest read on which parts of the file are worth working
Speed-to-lead on new fills, staged recovery on the old ones
Replies land in a shared inbox your team can work

Prefer to talk? 1-800-604-5058

The money is in attempts three through fifteen.

It always was. The only question is whether anyone makes them. Tell us the size of your back file and we will tell you what is in it.

Talk to a deliverability expert How we run programs