Log in Talk to an expert
BLOG 47 articles

Outbound email marketing blog

Guides on cold email deliverability, SMTP relays, purchased lists, list hygiene and campaign strategy.

Automation

The Difference Between Manual and Automated Campaign Management

A team uploads a contact list, sends a campaign, checks results, and follows up later if engagement looks promising. At smaller volumes, this process feels manageable. A few campaigns per week can…

May 22, 20265 min read
LatestNewest article
Automation

Common Mistakes When Building Email Automation Sequences

Email automation sequences allow campaigns to run continuously without manual follow-ups. When built correctly, they guide contacts through a…

May 8, 20265 min read
 Automation

What Is Email Workflow Automation and Why Your Campaigns Need It

Bulk email campaigns often focus on sending messages to large contact lists. A campaign goes out, results come in, and the team evaluates…

April 24, 20265 min read
 Automation

How Spin Text and Personalization Tokens Improve Bulk Email Campaign Performance

When thousands of emails contain identical wording, inbox providers begin recognizing the pattern. Highly repetitive messages can resemble…

April 10, 20265 min read
 SMTP relays

How SMTP Relay Rotation Works with Multi-SMTP Relays for Email Sending

Running email campaigns at scale often starts simply. A team launches a campaign from one domain using one sending connection. Performance…

March 31, 20265 min read
 Deliverability

How to Improve Email Deliverability at Scale (Without Burning Your Domain)

Written by MailClickConvert TeamLast updated: March 6, 2026 When you move from 500 emails per day to 5,000, then 20,000, and eventually run multiple campaigns across multiple domains, bulk email…

March 6, 20265 min read
 SMTP relays

Multi-SMTP Setup Guide: How to Structure Your Sending Infrastructure for Better Deliverability

Most teams start with a single SMTP relay and sending at lower volume campaigns, works for them without any obvious issues. However, over time, as campaigns expand and more traffic comes through…

February 24, 20266 min read
 SMTP relays

Domain Reputation: How SMTP Relays Help Protect It

Learn how SMTP relays influence domain reputation in bulk email marketing, and how controlled sending helps maintain consistent inbox placement over time.

February 10, 20267 min read
 SMTP relays

How SMTP Relays Handle High-Volume Sending (And Why It Matters for Bulk Email)

Introduction Bulk emails don’t fail on day one, and the problems teams experience rarely appear immediately. Issues usually begin when sending volume increases and campaigns move beyond their…

January 20, 20268 min read
 SMTP relays

Choosing an SMTP Relay Provider: What to Look For

Choosing an SMTP relay service is rarely treated as a priority. Many teams make the choice during initial setup, copy a few settings, and…

January 9, 20267 min read
 SMTP relays

SMTP Relays for Marketing vs. Transactional Email

Understand how an SMTP relay service works for marketing and transactional email and how the right SMTP setup protects deliverability.

December 18, 20257 min read
 SMTP relays

What Is an SMTP Relay and Why It Matters for Email Sending

Learn what an SMTP relay is, how it works, and why it’s crucial for email sending, deliverability, and server reputation.

December 12, 20255 min read
 Strategy

How Many Follow-Ups Should You Send?

Learn how many follow-ups you should send in cold email, the best timing for follow-ups, when to stop, and how to adjust your schedule for purchased lists and inbox behavior.

December 4, 20255 min read
 Strategy

Best Time to Send Cold Emails in 2025

Find the best time to send cold emails in 2025. Learn the best days and hours to send, timing tips for purchased lists, and how to adjust based on your audience.

November 27, 20255 min read
 List hygiene

How Often Should You Clean Your Email List? (The Real Answer)

Keeping your email list up to date is one of the simplest ways to improve your cold email performance, yet it’s also the most overlooked . An email list isn’t something you clean once and forget.…

November 19, 20255 min read
 Strategy

How to Use Engagement Signals (Clicks, Replies, Time) to Improve Future Cold Emails

Many cold email campaigns still focus on one metric: open rates. But opens only show who noticed your email, they don’t tell the whole story. Real insight comes from what happens next: who clicks…

November 13, 20254 min read
 List hygiene

The Hidden Cost of Bad Email Data in Cold Email Campaigns

Learn how inaccurate email data lowers deliverability and ROI. Discover how to clean and maintain verified lists for stronger cold email results.

November 6, 20256 min read
 Strategy

How to Use A/B Testing to Improve Your Cold Email Results

Learn how to A/B test your cold emails in 2025. Discover what to test, how to read results, and easy ways to improve your reply rates with MailClickConvert.

October 29, 20255 min read
 Templates

Cold Email Templates That Actually Work for B2B Lead Gen in 2025 | MailClickConvert

Get proven cold email templates for B2B lead generation in 2025. Learn what works, what doesn’t, and how to personalize at scale with MailClickConvert.

October 24, 20254 min read
 List hygiene

The Role of List Cleaning in Cold Email Success

Boost cold email success with list cleaning. Learn why clean data improves inbox placement, compliance, and reply rates with MailClickConvert.

October 14, 20254 min read
 Purchased lists

Why Purchased Lists Get a Bad Rap (and How to Use Them Responsibly)

Purchased email lists aren’t always spam. Learn why they have a bad reputation, the truth about legality, and how to use them safely with MailClickConvert.

October 2, 20253 min read
 Purchased lists

Mailchimp Alternatives for Purchased Lists in 2025

Mailchimp blocks purchased lists, but you still have options. Discover the best Mailchimp alternatives for purchased lists in 2025 and why MailClickConvert is the #1 choice for safe bulk cold…

September 23, 20254 min read
 Deliverability

Bulk Email Deliverability Checklist 2025 | Stay Out of Spam

Learn how to keep your bulk emails from landing in spam in 2025. A complete deliverability checklist for purchased lists, cold outreach, and CAN-SPAM compliance.

August 28, 20253 min read
 Strategy

Cold Email vs. Marketing Email: What’s the Difference and Why It Matters

Marketers often confuse cold email with email marketing. On the surface, both involve sending emails to prospects. But mix them up, and you’ll frustrate your audience, hurt your deliverability,…

August 23, 20254 min read
 SMTP relays

Dedicated SMTP vs Shared SMTP for Bulk Mailing: Affiliate Marketer’s Guide

Learn the differences between dedicated and shared SMTP servers for bulk mailing. Discover why affiliate marketers choose dedicated SMTP for cold outreach and purchased lists.

August 13, 20254 min read
 Purchased lists

Is Buying Email Lists a Waste of Money?

Learn when buying email lists works—and when it doesn't. See how cold email can drive leads if you use the right tools, setup, and compliance strategy.

August 6, 20255 min read
 Purchased lists

Mailchimp. Hubspot and Constant Contact Bans Purchased Lists – Here’s What to Use Instead

Mailchimp, HubSpot, and Constant Contact don’t allow purchased lists. Learn why and discover the best platform for legal cold email outreach.

July 30, 20253 min read
 Purchased lists

How to Send Emails to a Purchased List (The Right Way) in 2025

Step-by-step guide to legally and effectively email purchased lists using cold email platforms like MailClickConvert.

July 27, 20254 min read
 Purchased lists

The Do's and Don'ts of Sending Emails to a Purchased List: Best Practices for Success

Learn how to safely and effectively send emails to a purchased list with best practices, including using a secondary domain, segmentation, and personalization to protect your sender reputation and…

October 16, 20244 min read
 Strategy

Develop a Successful Email Marketing B2B Lead Generation Campaign

Boost your business connections with B2B lead generation software. Stand out in crowded inboxes, optimize campaigns, and drive results. Learn more at MailClickConvert.com today!

August 27, 20244 min read
 Purchased lists

Can You Send Emails to Purchased Lists?

Can You Send Emails to Purchased Lists?    Yes, you can send emails to purchased lists and it's legal in the US. However, it's important to understand the rules and best practices to ensure your…

May 25, 20243 min read
 Case studies

CASE STUDY - How a B2B Finance Company Generated $20k Additional Revenue in One Month from Cold Emailing

See how a B2B Finance and Loan company was able to consistently generate sales leads through bulk cold email marketing. By simply implementing proper cold email tactics and choosing the right…

June 24, 20234 min read
 Deliverability

5 SPAM Word Categories to Avoid in Your Cold Email Marketing Campaign

Hit the Inbox, Not the Spam Folder by Avoiding these Spam Words in your Email Copy    It's no secret that words play a significant role in the success of your cold email marketing campaigns. The…

March 30, 20224 min read
 Strategy

Cold Email Marketing Guide – Everything You Need to Know

Without a doubt, one of the BEST ways to generate sales leads for B2B companies is through cold email marketing.  And if you haven’t tried prospecting via email yet, you’re missing out!  Cold…

January 22, 202214 min read
 Deliverability

Boost Open Rates With These 7 Email Subject Line Tips

An email with a dull subject line is like a book with a boring title. You know it is there, but you might not exert effort to read it because it does not connect with you. So, you just leave it…

January 22, 20224 min read
 Templates

7 Effective B2B Cold Email Templates That Generate Real Leads

Most salespeople would agree that sending cold emails is a daunting task. But it is also a very important starting point for many sales interactions. Initiating contact and trying to convert a…

January 21, 20226 min read
 Strategy

Introduction to Cold Email Marketing

Before we get into Cold Email Marketing, let’s define first email marketing. Email marketing is the act of sending a commercial message typically to a group of people using email.

January 21, 20225 min read
 Strategy

Cold Email vs Cold Call: Which Is Better for B2B?

When it comes to prospecting, it is important to choose the right strategy to pitch your business.  There’s  a never-ending debate on which method works best: cold email or cold call.  Should you…

January 21, 20225 min read
 Strategy

Best Platforms for your Cold Email Marketing Campaigns

Whether you are selling products or services, there are a lot of platforms that you can use for cold email marketing. With so many tools available, the challenge is choosing the best one for your…

January 21, 20222 min read
 Strategy

The Power of Email Marketing – Part 1: Outbound Vs Inbound

Have you ever opened your email to find that you received a message from a company or person you’ve never heard of before, offering you a product or service that does not interest you in any way?…

January 20, 20224 min read
 Deliverability

4 Tips for Writing Powerful Email Subject Lines To Boost Your Open Rates

Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck? Well, let’s step back a little.…

January 20, 20224 min read
 Strategy

Outbound Email Marketing: What Is It And Does It Work?

Maybe you are a start-up company and you have yet to hire a complete team of people to focus on different areas for your business. Maybe you and your business partner/s are still doing everything…

January 20, 20228 min read
 Automation

Marketing Automation Systems Vs MailClickConvert

One of the most common obstacles we face when talking to an email marketer is “I am already using an automation software, and I don’t want to switch”  and we totally get where they are coming from…

January 20, 20223 min read
 Strategy

5 Simple Ways to Improve Your Online Lead Generation

You don’t have to have the greatest product in the world, you don’t have to be the cheapest, and you don’t even have to have the best service. To succeed, all you have to be is the best seller.…

January 19, 20224 min read
 Deliverability

Bulk Email Marketing – Why Do My Open Rates Suck?

Like many marketers who use bulk email marketing, open rates can be a huge thorn in the flesh. We have all asked this exact question: Why do my open rates suck? Well, let’s step back a little.…

January 19, 20224 min read
 Strategy

Understanding Cold Email Marketing Ecosystem for Lead Generation

What is Cold Email Marketing? Cold email marketing is the process of sending emails to a list of contacts who haven’t opted-in to receive communications from you.  A cold email intends to grab…

January 18, 20224 min read
 Strategy

Cold Email Marketing: One of The Best Ways to Reach Ideal Customers

With over 3 billion daily users, email marketing is easily one of the most effective marketing strategies any business can use. But what about cold email marketing? Is it just as effective as…

January 18, 20221 min read

Nothing in that topic yet.

Need help with your outbound program?

The 30-minute deliverability diagnosis is free and works on any platform, including the one you use now.

Book the free diagnosisSee pricing