FEATURES 64 features across 12 categories

Everything in the platform, by category.

The full list, without the marketing adjectives. If you are comparing us against something specific and cannot find the equivalent here, ask and we will tell you straight whether we have it.

Sending

5 features

Standard MCC SMTP

Neutral-reputation dedicated IPs, the sensible default for cold outreach and purchased data.

Premium SMTP relays

High-reputation IPs with reputation controls, for contacts who have already engaged.

Bring your own SMTP

Connect SendGrid, Amazon SES, Mailgun, Postmark or SMTP.com and rotate across them.

Sending profiles

Pick IP and domain combinations, and rotate IPs by group or across every IP on a server.

Throughput control

Set how fast a campaign sends, so speed can be tuned against deliverability.

Deliverability

5 features

Warmup orchestration

Provider-aware schedules with reply patterns and timing variance, on domains and IPs together.

Inbox placement testing

Seed accounts across the major providers, measuring where mail actually lands.

Spam and link checks

SpamAssassin scoring on subject and body, plus a broken link checker before you send.

Google Postmaster integration

Reputation and spam-rate data from Google pulled in alongside your own reporting.

Auth standards

SPF, DKIM, DMARC and TLS supported and configured as part of setup.

Lists

10 features

Unlimited uploads and formats

Import unlimited lists as .txt, .csv, or a .zip containing multiple files.

Merge and segment

Merge lists together, or split one into smaller targeted lists.

Opener and clicker lists

Build segments of openers, clickers or bad addresses in one click.

Search across lists

Find any address and see which lists hold it, or search inside a list by column or range.

Folders and organization

Group lists into folders so a large account stays navigable.

Global list stats

Roll-up statistics across all your data at a glance.

Filter and export subsets

Filter by status code and drop or export that data, by ID range or selected columns.

Secure list sharing

Share via password-protected links with a cap on the number of downloads.

Unsubscribe controls

Unsubscribe one address, many, or a whole domain, with automatic blocking of unsubscribes and complaints.

Suppression support

Email-based suppression lists plus MD5 and SHA256 hashed lists.

Messages

5 features

Templates library

Free message templates, editable in the standard editor.

Drag-and-drop editor

Optional premium editor for building visually rather than in markup.

HTML and plain text

Send either, depending on what the segment responds to.

Personalization

Personalize subject line and body from any column on your list.

Image hosting

Unlimited image hosting, with bulk upload from a folder.

Campaigns

9 features

Scheduling

Choose the date and time a campaign goes out.

Subject and sender rotation

Rotate subjects, messages, from names and from addresses within one campaign.

Multi-list and suppressions

Target several lists at once and apply several suppression lists per campaign.

Recurring campaigns

Repeat a campaign on whatever cadence suits the program.

Lifecycle actions

Move openers and clickers to named lists automatically, and add a view-in-browser link.

Bounce reason recording

Store the reason each address failed rather than just the fact that it did.

Status and controls

See pending and running campaigns, and pause or resume mid-send.

Saved resources

Reuse stored groups of IPs, subjects, from names and from addresses.

Custom footers

Pick a specific footer and physical address per campaign.

Verification and hygiene

5 features

18-point verification

Address, domain, mailbox and reputation checks on every record.

100M+ known-bad database

Spam traps, hard bounces and complainers built from 20 billion delivered emails.

Global and role suppression

Block known complainers, bots and trap domains, and suppress role addresses.

Global suppressed bounce

A central store of invalid addresses across accounts, with feedback-loop hits auto-unsubscribing.

Automatic list cleaning

Bounces and complaints suppressed as they happen rather than at the next manual clean.

Reporting

5 features

Real-time reporting

Live opens, clicks, opt-outs, conversions and feedback-loop reports.

History and detail

Graphs by day and hour, raw data views and CSV export.

Conversion tracking

Pixels and links to attribute conversions and revenue back to campaigns.

Reply handling

Forward replies or capture them in a shared inbox the team can work.

Report preferences

Control which columns and fields appear by default.

Data finder

3 features

Lease or purchase data

Source B2B or B2C data from vetted vendors without leaving the platform.

Targeting options

Geography, industry, SIC, revenue, employee count, job title, company and keyword.

Reseller data controls

Give clients leased or locked lists that cannot be edited or downloaded.

Agencies and resellers

4 features

Whitelabel and co-branding

Full whitelabel with custom login and signup domains, or a co-branded UI.

Client management

Manage clients and staff, switch into a client account to help, and mass-manage campaigns.

Client logins

Sell reporting accounts so clients get their own private login.

Reseller list split

Split a list by record count and distribute the pieces to several clients.

API and integrations

5 features

SMTP API, IMAP and POP3

Integrate sending over SMTP and retrieve mail over IMAP or POP3.

Reporting API

Pull reporting data programmatically.

Webhooks

Receive events for opens, clicks and unsubscribes.

Zapier

Connect to 2,000+ apps to add to a list, unsubscribe, or push a lead into your CRM.

Custom API work

The API can be extended for specific use cases on request.

Compliance

4 features

CAN-SPAM defaults

Physical mailing address and unsubscribe link included by default on every send.

List-unsubscribe header

Standardised one-click opt-out supported.

Role address suppression

Disable sending to common role addresses such as sales@ or support@.

Unsubscribe feedback

Collect the reason from recipients who opt out.

Setup and support

4 features

Domain and server setup

We register the sending domains and handle server configuration.

IPs and servers

Use our IPs, your own, or third-party IPs.

Support tickets

Ticketing around the clock.

Knowledge base and videos

Written guides plus step-by-step videos for common tasks.

Cannot find what you are comparing against?

Tell us the feature and the platform you saw it on. If we have it we will show you where, and if we do not we will say so rather than talk around it.