AUDIT Deliverability audit

A deliverability audit that ends in a document, not a conversation.

Authentication, placement tested across providers, reputation and blocklist status, ramp history and list quality. You get written findings and a prioritized list of fixes. Quoted on scope, and credited in full against any build or managed program you start within 60 days.

Talk to a deliverability expert What a build involves

What it covers

Written findings
Placement tested per provider
Any platform
Fee credited within 60 days

What you get

Written findings, not a conversation you have to remember.

The short answer

A deliverability audit is a measured, written assessment of why your email is not landing. It covers authentication, inbox placement testing across providers, reputation and blocklist status, infrastructure and ramp history, and list quality. You get a document with findings and a prioritized list of fixes, which is the part a call cannot give you.

What it costs

An audit is quoted on scope, because auditing one domain sending 100,000 a month is not the same job as auditing twenty IPs sending ten million. The fee is credited in full against any build or managed program you start within 60 days. If the free 30-minute call can answer your question, we will tell you that instead of selling you an audit.

Scope

Five areas, measured rather than assumed.

Authentication and configuration

SPF, DKIM, DMARC and TLS: Read and validated rather than glanced at. Alignment failures are common and they are invisible from inside your own inbox.
Sending domain setup: Domain age, subdomain strategy and whether your outbound is sharing reputation with mail you cannot afford to lose.

Placement

Seed testing per provider: Where your real campaign lands at Google, Microsoft and the rest, because an averaged delivery rate hides a provider-specific problem completely.
Content and spam scoring: Subject and body scored, links checked, so a placement result can be traced to a cause.

Reputation

Blocklist status: Every IP and domain checked against the lists that matter, with the delisting route where you are on one.
Postmaster data: Google Postmaster reputation and spam rates read alongside your own reporting.

Infrastructure and data

Ramp history: How fast volume climbed against what the receiving domains would tolerate. This is where most damage originates.
List quality: Origin, age and verification status of the data, including a sample run against our known-bad database.

How it runs

Roughly two weeks, most of it measurement.

The reading takes an afternoon. The testing takes longer, because placement measured once is an anecdote.

Access and baseline

We take read access where you can give it, and work from the outside where you cannot. Nothing changes in your account during an audit.

Placement testing

Seed sends across providers, repeated, so the finding is a pattern rather than one bad afternoon.

Written findings

A document, prioritized: what is broken, what it is costing, what to do first, and what can wait.

A call to walk it through

Because a report nobody understands is a report nobody acts on. You keep the document either way.

Questions

Deliverability audit, answered.

What is a deliverability audit?

A measured written assessment of why your email is not reaching the inbox. It covers authentication, inbox placement tested across providers, reputation and blocklist status, infrastructure and ramp history, and the quality and origin of your list. The output is a prioritized document rather than a conversation, which matters when the fixes have to be argued for internally.

How much does it cost?

An audit is quoted on scope, because auditing one domain sending 100,000 a month is not the same job as auditing twenty IPs sending ten million. Tell us what you are running and we will come back with a number. The fee is credited in full against any build or managed program you start within 60 days, and if the free 30-minute call can answer your question we will say so rather than sell you an audit you do not need.

How long does it take?

Roughly two weeks. The reading is quick; the placement testing is what takes time, because measuring placement once tells you about one afternoon rather than about your program.

Do you need access to our platform?

It helps but it is not required. A great deal of authentication and reputation data is readable from the outside. Where you can give read access we will use it, and nothing is changed in your account during an audit.

Can you audit a platform that is not yours?

Yes, and most audits are. Instantly, Smartlead, Klaviyo, HubSpot, Google Workspace or a homegrown stack are all normal. If moving is the right answer we will say so, and if it is not we will say that too.

What if the audit says nothing is wrong?

Then you have a document saying so, which is worth having when the problem turns out to be the offer or the targeting rather than the infrastructure. That happens, and it is a genuinely useful result: good placement with no replies is a different problem with a different fix.

Get started

Tell us what to audit.

Your platform, your volume and what changed. If a free call would answer it, we will tell you that first rather than take the fee.

Written findings you can take to whoever signs off the fix
If nothing is broken, you get a document saying so
Fee credited in full against a build within 60 days

Prefer to talk? 1-800-604-5058

Measured, written down, prioritized.

Guessing at deliverability is expensive and slow. Tell us what you are sending and we will tell you what an audit would cover.

Talk to a deliverability expert What a build involves